Everyone is talking about generative ai –

but what does it mean for your business?

Contact us to talk about how the right solution can make your business more resilient, efficient and customer focused.

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What is it?

We are currently in the grip of AI fever.

With the massive popularity of ChatGPT, generative AI has now captured the public imagination and we can all see its transformative potential for ourselves.

The large language models (LLMs) and foundation models underpinning generative AI represent a turning point for technology and a fresh new direction for app builders and hardware vendors. Trained on huge unstructured data sets covering an immense variety of topics, these models allow a variety of content such as high quality text, imagery, audio and synthetic data to be created at speed via a simple user interface. Machines can now learn intention and context.

It is a complex, rapidly evolving technology.

And businesses want a piece of the action.

How can generative AI create value for your business?

With its potential impact on productivity and creativity, generative AI stands to influence every industry – from science to healthcare, marketing to engineering. Businesses that prepare their people to work alongside generative AI will gain a distinct competitive advantage.

Many large companies are already investigating how this technology can be adapted to their business needs. Salesforce have unveiled their own generative AI tools to create personalised marketing campaigns and shopping experiences. Morgan Stanley is training an OpenAI powered chatbot to assist its financial advisors, allowing them to quickly compare investment cases and examine risk. PWC is working with an AI startup to create a chatbot for its entire legal advisory practice, and is planning to extend that technology to its tax and human resource departments.

As well as powering chatbots for customer service and technical support, Gen AI will soon be used on a wider scale to write computer code, design products, accelerate drug discovery, and transform business processes and supply chains. In the world of finance, it will help to build better fraud detection systems. For lawyers, it will help parse contracts in a fraction of the time it currently takes.

What are the limitations of generative AI?

It is early days for this technology and generative AI still makes mistakes. There are concerns around systemic bias, prejudice and inaccuracy in the content it generates. It does not identify its sources. It raises issues of plagiarism and intellectual property that have yet to be addressed.

However, despite these limitations, we know that generative AI is set to disrupt many industries, transforming the world of work forever.

How can Emposo help?

While there are still unanswered questions, generative AI is certain to form an essential component of any successful business, increasing operational efficiency, improving productivity and providing deeper insights. We can help business leaders to think strategically about where generative AI might have the most impact for them. How might it improve user experience and workflows? Does the business have the underlying IT infrastructure to leverage the benefits of this new technology? And because many businesses will use their own data to customize generative AI, how might they acquire, store, govern and deploy their data in preparation?

We can help you wade through the hype and find your own path to generative AI value.

Find out more here.

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